Oxidation takes place when an unstable atom loses an electron, thus allowing the atom to form a new compound with another element. In the context of coloring hair, when oxidation occurs, large flakes of pigment are created, which form the final permanent hair colors within the cortex – the target ..

Bleaching powder is a powerful agent that is used to strip color from the hair. The main difference between bleaching powders is their consistency and ability to retain moisture. Bleach deactivates when it dries, which is why it is important to choose a powder that contains moisturizing agents. Some..

In this item, you will find everything you need to know about oxidants (developers- activators) and the appropriate ratios to mix together with hair dye. The oxidant creams contain the hydrogen peroxide, which opens the hair cuticle. Colour pigments, due to this process, can penetrate deep into th..

In this tutorial, we will go over the difference between various types of coloured bleach powders and dyeing powders. Stay tuned to learn more...

Icy white hair is a light, cool-toned hair color that's as pale as white and has subtle touches of beige...

When it comes to luxe hair colours, mahogany is right up there with golden blondes or glossy reds. While the name comes from pricey furniture that you find in posh old houses, the hair colour is so much more than that. It is actually a combination of red and brown, in just the right way. It is a sub..

Bleach is one of the most important products at your disposal for achieving blonde hair, but what happens if you're very sensitive to the product or you simply don't want to use it? Bleach does have its drawbacks, but luckily, it's not always necessary to use it. You can use a high lift dye or even ..

Avoid a hair bleaching disaster by avoiding these common mistakes made when bleaching hair at home...

Caramel hair is marked by gorgeous, golden, sun-kissed tones that can brighten up your appearance. This warm, golden shade is beautiful on just about everyone, especially those with warm skin tones. From light brown caramel hair to a dark caramel hair color, there are so many possibilities...

Pearl blonde is a great choice for summer, because it really does go with pretty much every outfit. It suits most cuts too. It’s also a little easier to maintain than a lot of other, pigment-heavy colours as long as you use a good colour protect shampoo, watch your exposure to alcohol-rich oils an..

Chocolate brown hair is among the most desired shades because of its playfulness that can tick both warm and cool hair colour boxes. Chocolate looks great with almost any skin complexion. The darker frame around a pale face provides a nice contrast and looks fab with contouring or draping makeup...

Can I avoid bleach and still be bold? Yes, and you can do it at home. There are actually dyes on the market that are made specifically for darker hair colors. This means that you can dye your hair a brighter shade, like red or blue, without having to bleach it first...

Follow up this absolutely stunning tutorial to learn how to create a gorgeous smokey blonde hair...

Are you thinking about coloring your hair blonde but don't know which shade to choose yet? Naturally, the human eye is drawn to things that shine, so it makes sense that we would also be captivated by a hair color with similar holographic properties...

While other hair color trends tend to fade, rose gold hair color has never lost its shine. Season after season, this pretty metallic pink hair color continues to show up on the hottest runways, celebrity manes, and social media timelines. If you’ve been waiting to embrace this jewelry-toned hair c..