How T: Dry Hair After Coloring? Here's Why

Color-treated hair is definitely more prone to being dry, brittle, and even damaged. This is because the chemicals (mainly the ammonia content) in hair dye and bleach lift your hair cuticles’ layers, thus stripping your hair of its moisture. To fix this, cut back on wash days and opt for a co-wash instead of shampoo to avoid further moisture loss. Also, deep-condition often.